CNLP 272 | Kevin Jennings on How to Build an Authentic, Personal Platform That's Not About You, How to Gain Traction Online and The Power of Focus and Strategic Quitting

In 'Irresistible,' Adam Alter delves into the world of behavioral addiction, tracing the historical understanding of addiction and its expansion beyond substance abuse to include behaviors such as gaming, social media, and smartphone use. Alter explains how technology companies deliberately design products to be irresistible, using techniques like 'Ludic Loops' and 'gamification' to keep users engaged. The book also discusses the potential for these addictive technologies to have both positive and negative effects on our well-being and provides insights into how we can mitigate their damaging impacts.

In 'The Dip,' Seth Godin challenges traditional views on persistence and quitting. He introduces the concept of 'The Dip,' a challenging phase between starting and mastering a skill, which is necessary for growth and mastery. Godin distinguishes 'The Dip' from 'The Cul-de-Sac' (a dead-end situation) and 'The Cliff' (a risky situation), advising readers to quit the latter two but push through 'The Dip' to achieve significant rewards. The book provides practical advice on recognizing when to quit and when to stick with a project, job, or relationship, emphasizing that strategic quitting can lead to extraordinary success.