Most law firms chase leads. Smart ones build loyalty.

Ben Glass sits down with membership growth strategist Scott Whitaker to explore how law firms can transform new clients into lifelong advocates. With roots in coaching, ministry, and now podiatry marketing (yes, really), Scott shares a simple framework that applies to any law firm serious about referrals, retention, and reputation.

You'll learn:

The 3 things every client needs to receive, believe, and achieve
How to wow clients in the first hour, day, and week
Why a $5 candle might outperform your $5,000 ad spend
How to turn every client into a referral machine—with zero awkward asks

If you’re ready to stop “handling cases” and start building community, this episode is your blueprint.

🎧 Available now on Apple Podcasts or Spotify.

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

From Sign-Up to Client: Building Lasting Relationships