The B2B Playbook #127: How to Start & Grow a B2B Podcast for your Company or Personal Brand - lessons from $1million+ pipeline
Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to?
With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting started.
Because let's face it, it wasn't all sunshine and rainbows!
Many of these questions have been sourced directly from the audience - so it's likely your question has been covered!
Tune in and learn:
+ 5 essential steps to launch your podcast
+ how to make your audience fall in love with it
+ the process and equipment you need to run the whole show smoothly
This episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline.
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00:00 Kickoff: Why Your B2B Company Needs a Podcast
05:45 First Steps: Planning Your Podcast Strategy
11:30 Content Creation: Engaging Your Audience
17:15 Tech Talk: Essential Gear for Starting
22:50 Promotion Tactics: Increasing Your Reach
28:25 Guest Selection: Booking Impactful Voices
34:00 Analytics Deep Dive: Measuring Success
39:35 Monetization Strategies: Making Profit
45:10 Listener Engagement: Building a Community
50:45 SEO for Podcasts: Boosting Visibility
56:20 Future Trends: Staying Ahead in Podcasting
61:55 Case Studies: Real Success Stories
67:30 Challenges & Solutions: Overcoming Obstacles
73:05 Final Thoughts: Your Next Steps
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S05 E127 - The B2B Playbook
#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration
#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing