LinkedIn Updates: Newsletter Analytics, Ads Features, and More
Dec 18, 2023
auto_awesome
In this episode, Judi Fox, a social media marketing expert, joins the hosts to discuss the latest LinkedIn updates. They cover topics such as LinkedIn's use of AI for content moderation, the benefits of AI algorithms, using newsletters for business strategy, the importance of perception on LinkedIn, and the new verified account badge. They also mention upcoming events and podcast recommendations.
LinkedIn is integrating AI into its content moderation process to expedite post review and approval.
LinkedIn newsletters provide marketers with an opportunity to reach a wide audience and track follower growth and engagement with updated analytics.
LinkedIn is introducing AI-powered features, such as chatbots and a smart newsfeed, to enhance user experience and engagement.
Deep dives
LinkedIn reaches one billion members
LinkedIn has reached a significant milestone, with one billion members now on the platform. The growth of LinkedIn, owned by Microsoft, is a testament to its increasing popularity and importance among professionals. With this milestone, LinkedIn is poised to continue its advancements in artificial intelligence (AI) tools, which can help marketers save time and improve their strategies.
AI-powered content moderation on LinkedIn
LinkedIn is integrating AI into its content moderation process to expedite the review and approval of posts. By using AI in the content moderation workflow, LinkedIn aims to ensure that posts that comply with policies and guidelines can be approved faster, reducing reliance on human review. The goal is to make the process more efficient and enable approved content to reach its intended audience without unnecessary delays.
LinkedIn newsletters and advertising updates
LinkedIn newsletters are gaining traction as an effective form of content marketing. While only 1% of active LinkedIn users are posting original content, this presents an opportunity for marketers to reach a wide audience and garner billions of impressions. Additionally, LinkedIn has updated its analytics for newsletters, allowing marketers to track follower growth, analyze top-performing articles, and gain insights into their audience's location and industry. As for advertising, LinkedIn is introducing updates to connect online and offline data, providing marketers with better tools to measure campaign success and streamline tracking and retargeting.
AI advancements for LinkedIn Premium users
LinkedIn Premium users will have access to AI-powered features, including chatbots for interactive conversations and a smart newsfeed that summarizes content. These updates aim to enhance user experience and engagement on the platform. Furthermore, LinkedIn is introducing verification badges to highlight authentic profiles and build trust among users. As AI becomes more prevalent on LinkedIn, users can expect further integrations and improvements to optimize their networking and content consumption experiences.
LinkedIn ID verification and future updates
LinkedIn is expanding its ID verification feature, allowing users to verify their accounts using NFC-enabled passports. This additional layer of security helps promote transparency and authenticity on the platform. LinkedIn's commitment to providing more valuable insights is evident in the introduction of improved analytics for newsletters, enabling users to analyze performance, audience demographics, and engagement trends. Looking ahead, LinkedIn may also introduce a chatbot feature for its learning platform, further enhancing the user's learning experience.
