In this episode, Rick Mayo is interviewed by Dr. Kevin Christie of Modern Chiropractic Marketing on the importance of strategic branding and how to go about it.

What comes to mind first when you think about all the great brands you interact with?

I bet it’s the customer experience.

Building a brand is more than just designing a logo and a color scheme. It’s about creating an emotional connection through every customer interaction.

The secret that all great brands have understood is the ‘job of the product.’ If you understand what makes a customer ‘hire’ your product, you are one step into building a strong brand.

Tune in to this episode to learn more about the process of strategic branding to grow and scale your business.

Key Takeaways

- What makes a strong brand (08:38)

- The first step in strategic branding (14:16)

- Customer experience around fitness (15:37)

- The elements of a great brand (17:44)

- The job to be done – it is all about the results (18:09)

- The process of rebranding (21:44)

- How branding fuels scalability (31:09)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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