Financial Advisor Marketing Podcast How To Identify Your Market's Biggest Objections
Every prospective client you'll ever meet will have some objections to working with you. The problem most advisors make is that they take these objections personally. The reality is, most of the time, they're rooted in your prospective client's insecurities, and have absolutely nothing to do with you.
But there's another problem:
Your prospective clients also aren't about to open themselves up like you're their therapist and tell you about all of their biggest fears and insecurities.
That's the bad news.
The good news?
There's a way to uncover this intel, incorporate it into your marketing, and dismantle their objections before they even put words to their emotions.
And that's what I show you how to do in this episode.
Listen now.
Show highlights include:
- This is probably the #1 most effective marketing secret I've ever learned (and it's also the most looked over by other advisors) (0:33)
- The single most dominant emotion prospective clients have before meeting with you (1:11)
- Why financial advisors consistently get disappointed when they implement funnels recommended by Alex Hormozi, Russell Brunson, and Gary Vee (2:23)
- The "inner world" mindset shift that instantly relieves you of taking objections personally (3:51)
- How to make a prospective client tell you their biggest objections so you dismantle them before they ever come up in conversation (5:33)
- Why engineers and physicians object to your financial services (6:05)
- How to pre-handle objections in your marketing before ever even meeting a prospective client (7:15)
- A real life demonstration of Pollard AI in action (think it could help you become a better marketer? find out at…) (10:55)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.