Always Be Testing #107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy
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Nov 4, 2025 In this discussion, Amro Naddy, VP of Product at U.S. News & World Report, shares insights on balancing editorial integrity with data-driven optimization. He highlights the challenges of managing teams in a complex organization and emphasizes the importance of connecting product and marketing strategies for success. Amro also tackles the future of product-led growth, the need for expertise in reviews versus AI-generated content, and innovative business models for the AI era. Plus, he offers valuable leadership advice and shares a memorable family adventure.
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Three-Phase Product Journey
- Amro joined U.S. News in October 2018 and led the 360 reviews concept from idea to scale across multiple categories.
- He describes three phases: zero-to-one (startup), one-to-ten (growth), and multiple-tens (portfolio/maturity).
Let Go To Scale Effectively
- Learn to let go and empower managers as your team grows beyond hands-on leadership.
- Shift from central control to driving accountability and vision at scale.
Protect Editorial Independence
- Editorial independence must be a bright-line rule separated from revenue signals at the frontline editor level.
- Directors and VPs can see revenue but must protect editorial integrity through explicit processes.