The Social Media Takeaway - Louise McDonnell Gamification for Customer Growth and Engagement
Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries.
In this episode of the Social Media Takeaway, I had the pleasure of interviewing An Coppens, a gamification expert with over 20 years of experience in creating behavioral change through games and play. An shares her journey from aspiring game designer to founder of Gamification Nation and Playearance.com.
She discusses the power of gamification in change management, inclusivity in game design, and the psychology behind gamification. An Coppens also highlights the importance of understanding the player's psychology for successful gamification and shares insights into designing games that are appealing and inclusive for diverse audiences.
If you're interested in utilising gamification to enhance customer engagement, check out Playerence to subscribe to annual or monthly subscription and use my code Louise20 for 20% off!
More about An:
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