Apptivate: App Marketing Explained Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)
Remerge host Maria Lannon talks to Anna Gruzina about her career as a Performance Marketing Manager for a mobile gaming developer and publisher. Together, they discuss why speaking up with confidence in the workplace is necessary – and how to do it. You'll also learn the worst and best career advice Anna ever received.
Anna Gruzina works at InnoGames, a German video game developer and publisher based in Hamburg.
Questions Anna Answered in this Episode:
- How did you end up in mobile gaming?
- What have been some of the biggest challenges transitioning from more traditional app publishers to gaming?
- How do you navigate the differences between marketing for mobile web (browser) vs mobile app?
- What does a typical day look like in your role?
- How do you work with your product team?
- As someone new to the field, how have you built confidence in the mobile gaming industry where women are typically a minority?
- How have you been able to find your voice and speak up?
- What’s the best and worst piece of advice you’ve received in your career?
- What resources have helped you?
Timestamp:
- 2:14 Getting into gaming
- 7:04 Managing mobile browser users vs app users
- 8:39 A day as a Performance Marketing Manager
- 11:18 What I learned from my boss’s lack of feedback
- 14:45 Double standards for speaking confidently
- 17:04 How to speak your truth
- 19:07 The worst advice I’ve ever received
- 21:33 The best advice I’ve received
- 25:05 Recommended resources
Quotes:
(17:30-17:48) “You have your truth, your voice, and you have your understanding of the situation. And sometimes, being silent is actually worse. If you feel like, ‘Well, maybe my ideas aren’t important,’ it can make the situation worse.”
(19:24-19:39) “Even Cinderella asked for a dress and a ride to go to the ball. So, even she, hardworking, asked for something, to have an opportunity. If we want something, we should ask for that.”