The GaryVee Audio Experience

Top 8 Social Media Marketing Tips That Still Work in 2025

85 snips
Oct 3, 2025
Explore the power of social media marketing in 2025! Discover why organic attention surpasses paid ads, and learn how to choose platforms wisely based on your audience. Emphasize diverse content types and the significance of engaging thumbnails and captions. Delve into the effectiveness of trends, like green screen commentary, and the potential of TikTok to boost local business revenue. Lastly, Gary advises documenting your journey authentically and tailoring your content to each platform for maximum engagement!
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INSIGHT

Free Attention Is The New Marketing Currency

  • Social networks made organic brand building essentially free compared to traditional paid media channels.
  • Most people under-produce content relative to the available free attention, leaving huge opportunity on the table.
ADVICE

Pick Platforms Based On Audience

  • Choose platforms by audience and product: LinkedIn for B2B, TikTok for young consumers, YouTube for searchable content.
  • Tailor where you invest time based on who you sell to rather than following trends blindly.
ADVICE

Diversify Your Content Mix

  • Diversify content formats and styles instead of repeating the same posts across years.
  • Mix thumbnails, hooks, and formats to avoid audience fatigue and sustain long-term relevance.
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