TBT: Ask Marco - How Important is it to Invest Locally?

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Dec 18, 2025

A new real estate investor poses the common question of whether to invest locally. The host discusses how proximity often doesn't matter in real estate, using a stock market analogy. He highlights the importance of being market agnostic and focusing on fundamentals like population growth and job trends instead. Discover when investing locally makes sense, the abundance of distinct markets available, and the value of building a strong local team. It's about investing where the numbers make sense, not just where you live!

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ANECDOTE

Coca-Cola Analogy For Remote Investing

Marco compares investing locally to buying Coca-Cola stock without moving to Atlanta.
The example illustrates that location of a company's HQ (or property) doesn't dictate where you must live to invest.

ADVICE

Invest Where The Numbers Work

Do not feel forced to invest only in your local market; you can invest anywhere in the U.S. remotely.
Evaluate markets by numbers and fundamentals, not proximity to your home.

INSIGHT

Markets Move Independently

Local real estate markets move independently due to unique local factors and drivers.
That independence creates opportunities to pick markets that outperform your backyard at different times.

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Click Here for the Show Notes

Today’s question comes from Daniel, a new real estate investor wrestling with a concern we hear all the time: Do you need to live near your investment properties to be successful? In this episode, Marco breaks down why proximity is often overrated and why smart investors should think beyond their backyard. Using a simple stock market analogy and real-world examples, he explains how real estate markets across the U.S. operate independently—and why being “market agnostic” can unlock better cash flow, stronger returns, and more stability, especially if you live in an expensive coastal city. You’ll learn when investing locally does make sense, when it doesn’t, and the key fundamentals to focus on instead, like population growth, job trends, inventory, and building the right team on the ground. If you’re worried about investing long-distance or holding yourself back waiting for the “perfect” local deal, this episode will challenge your assumptions and give you clarity.

Listen now to learn how to invest where the numbers make sense—not just where you live—and take your next confident step as a real estate investor.

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Throwback Thursday Episode (The episode originally took place in the year 2020)

This episode is part of our Throwback Series and may include references to older content such as web classes, events, promotions, or links that are no longer active or available. While the conversation and insights still hold value, please note that some information may be outdated.

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