Sarah Foley (SWAT Equity Partners) – Investing in Consumer vs. Tech

Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.

We discuss:

• Why invest in consumer right now
• Difference when investing in consumer vs. tech
• Consumer macro trends she’s bullish vs. bearish on
• The balance between retention and growth
• Her due diligence process and how she measures traction

Thanks for listening.