How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)
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Apr 9, 2025
Discover the key to skyrocketing newsletter growth: invaluable content. Learn how the 'IV Content' framework can transform your strategy by prioritizing quality over gimmicks. Explore categories of content that drive engagement, featuring insights from successful creators. Creative collaborations and audience involvement emerge as secret weapons in building community and credibility. Get inspired by standout examples and innovative techniques that make newsletters share-worthy and subscription-worthy. Elevate your newsletter approach significantly!
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insights INSIGHT
Focus on Content
Focus on content, not subscriber count.
It's easier than ever to reach 50k subscribers, averaging 24 months in recent years.
insights INSIGHT
IV Content
Create “insanely valuable content” (IV Content) to stand out.
IV content evokes strong reactions and drives sharing.
question_answer ANECDOTE
Mario Gabriele's S1 Summaries
Mario Gabriele's 'Generalist' newsletter provides concise summaries of S1 reports.
He condensed complex information, saving readers time and potentially money.
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This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February.
Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting.
There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked.
In this episode, I walk you through that key insight, plus I break down the proven tactics that top creators are using today to grow their lists without relying on social media.
This talk might just change how you think about newsletter growth entirely.
If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
Growth In Reverse (Newsletter Growth & Email Marketing)