The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life Don Gleason On Strategies That Help You Win During A Pandemic (#009)
Don Gleason On Strategies That Help You Win During A Pandemic
"Challenging times are a golden opportunity for a reinvention of your business. " - Don Gleason
Don Gleason has an extensive background in strategic planning, sales management, marketing, and the customer experience.
As a consultant for two decades, Don helps businesses launch, turn around, or achieve exponential growth.
As a hands-on executive, Don leads companies through a critical path that focuses on launching products, improving cash through high accountability metrics and the disciplines of execution.
SHOW NOTES
- How to reduce your burn rate
- Insights into government help programs
- Challenging times are times for reinvention of your business
- How subtle changes make all the difference
- How to leverage front-line staff to make changes
- Disney saved $3M by talking to their front-line staff
- Pivoting your business can be as simple as changing your strategy
- Ask yourself what part of your business can go virtual
- Why content is king, especially during a pandemic
- Look for products or services your business offers that can go virtual
- As an example, a restaurant can sell online cooking courses for its best dishes
- Why $19.95 is the magic price point for add-on services
- Business owners must find the pain point customers are feeling and provide solutions
- Steps companies must put in place for today and the future
- Setup work procedures for employees to work from home
- Train employees how to work with clients in the virtual environment
- Communicate through email, websites, and podcasts
- Sell off old or excess inventory at a deep discount
- Develop a leadership success plan
- How Don helped one client generate $48,000 of found cash by selling off old inventory
- Find out how your company compares to industry averages. If your company is performing below, you're leaving money on the table
- Create cash reserves through selling off old inventory
- Find and cut unnecessary expenses. These savings go into your cash reserve
- Write out your ideal customer and focus on keeping your existing customers
- The power of finding out how long it takes your business to go from order to payment
- Identify bus
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