An Inside Look at London Book Fair 2024

Matt & Lauren recap their time at London Book Fair 2024, one of the biggest publishing conferences in the world. Get the lowdown on hot topics from the conference, an insider's look at the event, and a special peek into what it’s like to travel with Team Lulu.

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Sound Bites From This Episode

🎙️ [15:08] “But I think this year because that's being accelerated in our industry in terms of the heightened awareness around indie creators and just what's happening here with direct sales and AI and all these other things, it did feel like, you know, we were all speaking the same language for once in terms of what the hot topics were.”

🎙️ [17:21] “I think it was that where it was last year we were doing the work of explaining to people what selling direct was. And this year, somewhere between last year and this year, that kind of sunk in. And now it was more along the lines of how can we help you do that?”

🎙️ [28:10] “There's always a moment where it clicks for people that they don't have to choose one or the other. And that to me is one of the light bulb moments that I love… whether it's talking about selling direct versus having your content in global distribution, you can do both of those things… The same is true for choosing between self-publishing and traditional publishing. You don't have to choose between self-publishing and traditional publishing.”

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