Bringing Sales and Marketing Together at Granicus with Suzanne Behrens and Amir Capriles

This is episode 745.

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Today’s show featured an interview with Marketing and Sales leaders Suzanne Behrens and Amir Capriles from Granicus.

Find Suzanne on LinkedIn. Find Amir on LinkedIn.

SUZANNE’S TIP: ““Content must differentiate and influence. Buyers are smarter and more selective, so we need to deliver real value through every interaction.”

AMIR’S TIP: “The best sales reps run their territory like a CEO runs a business. They plan, they execute, and they lead with differentiated value.”