Nikonomics - The Economics of Small Business

30 - From $350k to $1.7M Using This Little Known Google Tool with Buddy Rathmell

Jul 12, 2024

In this engaging discussion with Buddy Rathmell, a specialist in optimizing Google Business Profiles, listeners learn about the essential role these profiles play in boosting local businesses. Buddy shares his remarkable journey, turning a client's revenue from $350,000 to $1.7 million through strategic online engagement. He emphasizes the need for regular updates and offers tips on writing effective, keyword-rich posts. Additionally, Buddy reflects on his inspiring past working against human trafficking and the challenges of transitioning to entrepreneurship.

35:38

Episode guests

Buddy Rathmell

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Episode notes

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Quick takeaways

Optimizing Google Business Profiles can drive significant revenue growth for local businesses, as evidenced by a client's increase from $350k to $1.7M.

Regularly updating Google Business Profiles with engaging content is essential for maintaining visibility and attracting new customers in a competitive market.

Deep dives

The Power of Google Business Profile

Google Business Profile is a key digital marketing tool that can drive significant growth for local businesses. One notable example is a client's revenue increase from $350,000 to $1.7 million within four years, primarily through optimization of their profile. This strategy allows businesses to be easily found on Google Maps, which is essential for attracting local customers. Despite its effectiveness, many small businesses have yet to fully leverage this tool, with around 60% not using it in the past year.

Intro

2min

Mastering Google Business Profiles

11min

Navigating Google's AI-Powered Search Changes

6min

A Journey of Service and Entrepreneurship Across Continents

3min

Navigating Family, Loss, and Entrepreneurial Dreams

2min

Navigating Entrepreneurship and Client Acquisition

11min

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We sit down with Buddy Rathmell who is a specialist in optimizing Google Business Profiles for local businesses.

In This Episode:

Introduction to Google Business Profiles: Learn what they are and why they're essential for local businesses, including wealth managers, Bitcoin ATMs, and even Amazon stores.

Buddy’s Journey: From his first client who saw massive growth, to charging $300 to $24,000 annually, Buddy shares how he discovered the power of Google Business Profiles and turned it into a thriving business.

Importance of Regular Updates: Discover why it's not a "set it and forget it" service. Buddy explains the need for regular updates, posts, and reviews to maintain and improve rankings.

Real-Life Success Stories: Buddy shares inspiring stories, including a client who grew from $350,000 to $1.7 million in four years through Google Business Profile optimization.

Shifting from SEO and PPC to Google Business Profiles: Understand the differences and why Buddy believes Google Business Profiles are more effective than traditional SEO and PPC for local businesses.

Generating Leads and New Clients: Tips on how to write effective posts that are keyword-rich and customer-centric, ensuring businesses are not left behind in the competitive local market.

Buddy’s Background: An inspiring dive into Buddy’s previous work with anti-human trafficking organizations in Thailand and Cambodia, his transition to business, and overcoming significant challenges.

Advice for Entrepreneurs: Buddy shares valuable lessons learned from his journey, including the importance of focusing on one idea and going all in.

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This week we covered:

01:38 The Untapped Potential of Google Business Profile

02:06 Digital Marketing Insights

03:54 Understanding Google Business Profile Optimization

08:58 The Importance of Local Business Marketing

14:04 Navigating the Future of SEO and Digital Marketing

19:21 Starting the Nonprofit Journey

19:55 Life and Challenges in Thailand

20:20 Returning to the USA

20:34 Burnout and Business Ventures

22:22 Counseling and New Beginnings

23:37 Navigating Business Challenges

28:02 Client Acquisition Strategies

30:29 Reflecting on Business and Life

32:56 Concluding Thoughts and Reflections

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