Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Lisa Bilyeu: Rewire Your Mindset to Unlock Radical Confidence | Human Behavior | YAPClassic

Oct 10, 2025
Guest
Lisa Bilyeu
Lisa Bilyeu, co-founder of Quest Nutrition and author of Radical Confidence, shares her incredible journey from a housewife plagued by insecurities to a powerhouse entrepreneur. She discusses the transformative power of mindset, revealing how to convert insecurities into driving forces for success. Lisa emphasizes the impact of toxic relationships on self-worth and introduces her 'No Bullshit' goal-setting approach. With practical tips on building radical confidence, she inspires listeners to pursue their true potential and redefine their identities.
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ANECDOTE

From Housewife To Founder

  • Lisa was stuck as a housewife for eight years because she felt she didn’t have the right to say she was unhappy.
  • She gradually told her husband she needed change and learned skills step-by-step to build a business.
ADVICE

Start Before You Feel Ready

  • Do start before you feel confident because competence builds confidence through practice.
  • Keep 'wax on, wax off' repeating actions until you gain skill and self-belief.
INSIGHT

Mission Over Money

  • Lisa and Tom realized mission beats money because purpose sustains you when things get hard.
  • They shifted from selling protein bars to addressing the mind as the root of lasting change.
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