#255 Talking with ASICS about the New Sonicblast and Megablast!

On this special episode, Nathan is joined by Paul Lang, ASICS's Senior Manager of Global Performance Footwear, to talk about two brand new models to their "Blast" line of shoes!. Coming September 1 are the Sonicblast, a brand new PEBAX-plated trainer, and the Megablast, both featuring their new FF Turbo Squared foam! These new additions join the team-favorite Novablast and Superblast models to round out the Blast family of shoes. Nathan and Paul discuss how ASICS plans, designs, and tests their shoes, the specific features of the two new shoes, what's next for ASICS in the upcoming months, and more.

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Chapters

• 0:00 - Intro
• 4:08 - ASICS's design & development philosophy
• 12:43 - The new Sonicblast
• 27:18 - The new Megablast
• 34:33 - The composition & characteristics of FF Turbo Squared
• 40:17 - What's on the horizon for ASICS
• 44:02 - Wrap-up