The Marie Forleo Podcast cover image

The Marie Forleo Podcast

397 - How To Sell Anything to Anyone (5 Psychological Triggers)

Apr 23, 2024
Learn how to sell anything using 5 psychological triggers, including creating trust with customers, the power of storytelling, and leveraging social proof. Discover the impact of specific numbers in sales copy, the importance of reviews and testimonials, and the transformative power of effective communication in doubling sales.
12:36

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Quick takeaways

  • Using specific numbers in copywriting boosts trust and credibility.
  • Sharing authentic success stories and testimonials builds brand credibility.

Deep dives

Using Specific Numbers for More Effective Sales

Specific numbers in copywriting are more believable, memorable, and create trust. They outperform vague numbers in creating legitimacy and building credibility. By being specific in details like views, followers, or timelines, trust and interest are naturally increased in potential customers.

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