Jason On Firms Podcast 401 How To Run Your Firm’s First Webinar 🖥️
Jan 16, 2025
Webinars are presented as a powerful tool for connecting with potential leads in a noisy digital landscape. The challenges of hosting are unpacked, along with personal stories of overcoming webinar fatigue. Strategies for engaging technical clients are highlighted, with a focus on content that captivates audiences. Tips on leveraging recorded sessions as lead magnets and the advantages of client specialization are discussed. Finally, the transformative effects of the pandemic on accounting firms and ways to keep client communications clear and engaging are explored.
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Webinars for Lead Conversion
- Use webinars to connect with your audience and convert leads.
- Webinars humanize you and move leads to the next step.
Webinar Opportunity
- Many webinars offer low production value and engagement.
- This presents an opportunity for accounting professionals to create higher-quality, more specialized webinars.
Webinar Specificity
- Focus your webinar content on a specific niche or audience.
- The more specific your target audience, the more useful and effective your webinar will be.