Entrepreneurs on Fire This Is Strategy with Seth Godin
59 snips
Dec 30, 2024 
Seth Godin, a marketing guru and author of 21 bestsellers, shares his insights on strategy vs. tactics. He argues that authenticity is overrated and emphasizes the need for consistency in professionalism. Godin discusses how true strategy is a philosophy of becoming, focusing on unique opportunities through empathy. He warns against trying to appeal to everyone and promotes the importance of niche targeting. Lastly, he highlights the dangers of prioritizing cost over quality and reminds listeners to seek meaningful connections.
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Authenticity vs. Consistency & Hustle
- Focus on consistency and professionalism, not authenticity, when building a brand.
- Provide value and connect with your audience rather than resorting to aggressive sales tactics.
Strategy as a Philosophy
- Strategy is a philosophy of becoming, not a fixed plan.
- It involves understanding the world and envisioning how to change it.
27 Egg Dishes: Beryl's Success
- Beryl Shereshewsky built a successful cooking platform by highlighting her viewers' cooking.
- She turned viewers into participants, creating a community and thriving on PBS and YouTube.
