Episode #5: Mastering People First GTM: Elevate Customer Experiences and Drive Data- Driven Growth with Mark Kilens

Discover the extraordinary journey of Mark Kilens, a GTM expert who defied 
the norms of traditional go-to-market strategies. His story takes an 
unexpected twist as he unveils the power of prioritizing customer 
experiences, collaboration, and data-driven decision-making. Brace yourself 
for an episode that will challenge the norms around sales and marketing. Are
you ready to unlock the secrets Mark has to share? Stay tuned to find out 
how his unique approach can revolutionize your GTM strategy.


Our special guest is Mark Kilens:
We're excited to welcome Mark Kilens, a pioneer in the realm of customer-
centric marketing, to our podcast. As the CEO and co-founder of TACK, Mark 
has always channeled his expertise in B2B go-to-market strategies, 
consistently putting people first. Carving out a unique niche in the market, 
his strategies are deeply rooted in collaboration and driven by data, resulting
in not just revenue growth but enriched customer experiences.


The more you talk to customers, the more you're  going to probably be able to generate more of the  right customers and hopefully land them at higher ACV. - Mark Kilens 


In this episode, you will be able to:
- Grasp how customer success bolsters go-to-market approaches. 
- Realize the importance of structured onboarding for buoying sales and
customer success teams. 
- Delve into the People-First GTM model that brings customer 
experiences, team collaboration and data-driven decision-making to 
the fore. 
- Identify the trials modern businesses endure and how to navigate 
these waters with strategic adaptation. 
- Recognize the symbiotic relationship of AI and human intelligence in 
enhancing GTM measures. 

The Role of Customer Success in GTM Strategies

Customer success is a crucial component of effective go-to-market 
strategies. In understanding and realizing the value they provide, 
organizations can gain significant insights into customer needs and buying 
behavior. Leveraging such knowledge enables the creation of personalized, 
high-value experiences, which directly contribute to revenue growth and 
business performance.

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