Dropping In With Charlie Houpert

Unstoppable Charisma, Philosophy of Internet Communication, And Defining 'Authentic' | Ep. 105

Jul 2, 2021
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

You Exist In Other People's Minds

  • Public perception of a brand or person rarely matches reality, and attempts to fully control it are doomed.
  • Charlie argues smaller teams and human faces make audiences conflate individuals with organizational actions.
ADVICE

Apologize Only When You Mean It

  • Apologize only when your action violated your own moral standard and you intend to change.
  • Avoid apologizing merely because someone is offended, which can lower self-respect over time.
INSIGHT

Authenticity Is Organizational Consistency

  • Brand authenticity is a practical alignment of actions with stated values, not a spiritual truth.
  • Authentic brands choose behaviors that consistently match their declared priorities, even at profit cost.
Get the Snipd Podcast app to discover more snips from this episode
Get the app