Is Your Brand on Brand?

An authentic brand is certainly a bit more of a construction, and it's a practical choice. I think there could be a meeting where someone said, hey, we could make a lot more money if we cut costs on these products. No one would really know. And then i think the authentic, onbrand thing to do is for the people in the team to go, hay, you're new here. That's not how we work. We aren't going to sacrifice quality. But that isn't a good thing because it's on brand. O like, if a brand that was a crappy brand, i don't know, like hugo boss making suits for thenotses on stuff

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