LITerally The NEW Marketing Model and How to Make It Work (Bonus Episode)
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Jun 28, 2019 Discover how the online market is evolving to prioritize authentic customer relationships over traditional marketing tactics. Explore successful strategies from brands like David Yerman and Spanx, showcasing personalized outreach that fosters loyalty. Uncover the secrets behind engaging audiences more deeply and the importance of authenticity in meeting today’s consumer expectations. This discussion emphasizes a shift in marketing approaches that can drive sustainable business growth.
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Shifting Marketing Landscape
- The online market is shifting, requiring businesses to adapt their marketing strategies.
- Traditional methods like short email sequences and infrequent launches are becoming less effective.
Prioritizing Authentic Relationships
- Building authentic relationships with your audience is crucial in the evolving marketing landscape.
- Focus on fostering genuine connections rather than treating customers as mere numbers.
Personalized Outreach from Big Brands
- Lacey Seitz shares how David Yurman and Spanx, major brands, contacted her personally for her birthday.
- This personalized outreach, including recommendations and discounts, fostered a sense of connection and brand loyalty.