Sterling Griffin started his business when he was homeless and living in his Honda Accord. For five months he lived in his car trying everything to get people to buy his fitness coaching packages, but he wasn’t selling many. Then he was talking to a friend who was a successful coach and she asked who was mentoring him.

Sterling borrowed money from his dad, invested in a coach, and that turned out to be the missing piece for Sterling to make $4,000 that month. He rented a place to live and was thrilled to get back to three meals a day, but didn’t have enough left over to pay for a second month of coaching. Instead of going back to trying to figure things out on his own, Sterling looked at his car and sold it to buy more coaching.

Today Sterling helps other fitness coaches create six-figure businesses within 90 days or less. He is a firm believer that you have to burn the boats (cut off your escape routes) or you will just stay where you are.

You Will Hear About:

[3:23] Resilience that comes from grief or being abandoned
[5:47] The mindset shift from employee to entrepreneur
[9:26] Using debt to invest in yourself and acquire skills
[22:06] Brainwashing yourself to be successful
[28:32] The importance of messaging and adding value
[34:25] Empowering a team to scale your business

Resources:

Learn more at: sterlinggriffin.com
If you want help building your business: sterlinggriffin.com/gainz
LifeChanger podcast
Instagram: @sterling
The Mommy Millionaire branding questionnaire

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Mommy Millionaire is a production of Crate Media

189 | Burning the Boats - with Sterling Griffin