The future of product in the age of AI: Yana Welinder (CEO, Kraftful)
Mar 20, 2024
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Yana Welinder discusses the integration of AI in product management, emphasizing the evolution and challenges of generative AI tools. She explores the importance of adapting to rapidly changing technology and hiring individuals with adaptable learning skills. The conversation also addresses the collaborative relationship between AI and humans in enhancing efficiency while retaining creative roles.
Product managers are transforming roles with AI for user stories and financial models.
AI enhances diverse feedback and product creative processes, requiring ongoing value alignment.
Deep dives
AI Use Cases in Product Management
Product managers are exploring AI to automate tasks like writing user stories and generating job descriptions. While successful AI use cases save time in known scenarios, caution is advised in unique circumstances or when PMs do not review AI output.
The Role of AI in Daily Processes
AI aids in user research, road mapping, and feedback analysis. It streamlines tasks like generating user stories, projects, and syncing with project management tools, enhancing effectiveness and efficiency.
PM Skills and AI Knowledge
Product Managers need evolving skills in understanding AI capabilities, especially with generative AI tools. While technical knowledge varies based on roles, adapting to prompt writing and evolving AI models is essential.
Overcoming Bias and Enhancing Creativity with AI
Addressing bias challenges with AI involves continuous refinement and aligning AI values with desired outcomes. AI tools can enhance creativity by automating data synthesis while encouraging user-driven decision-making and strategic planning.
This week on the podcast, we sit down with Yana Welinder, CEO of Kraftful. Yana shares insights into how today's product managers are transforming their roles by leveraging AI to create compelling user stories, fine-tuning financial models, and even hiring.
As AI interfaces grow more intuitive, we navigate the importance of a product manager's openness to these advancements, the significant role AI plays in amplifying diverse customer feedback, and the ongoing responsibility of product professionals to shape AI to reflect the values that drive their visions forward.
Featured Links: Follow Yana on LinkedIn | Yana's website | Kraftful | Yana's 'Product management in the age of ChatGPT'talk at ProductTank San Francisco 2023
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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