262. This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?

Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.

Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.

After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!

We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).

View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Candice:

• 6 strategies to pitch with confidence: https://candiceward.mykajabi.com/pl/2147605776
• Get coached by Candice: https://candiceward.mykajabi.com/business-coaching 
• @theconfidentpitch
• @eatmorecakebycandice

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
• Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
• Subscribe for new episodes every Monday.
• Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices