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Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling.
Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all).
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode