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The GaryVee Audio Experience
The #1 Mistake Killing Your Social Media Growth | Tea with GaryVee Ep. 68
Mar 5, 2025
Discover why follower counts are irrelevant in today's social media landscape. Learn the crucial mistake brands make and how to fix it, while exploring the power of content. Uncover why TikTok followers don’t guarantee views and how giveaways can effectively build community. Dive into the reasons people may not buy from you and find solutions to break through years of stagnation. Plus, discuss the future of jobs amidst AI advancements and the enduring appeal of live selling in 2025. This is packed with actionable insights!
31:40
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Quick takeaways
- Brands must prioritize delivering genuine value through content rather than excessive self-promotion to engage their audiences effectively.
- Adapting to AI advancements with an optimistic mindset can empower individuals and businesses to leverage technology instead of fearing job loss.
Deep dives
Value-Driven Content Creation
Fitness clothing brands often struggle on social media because they produce content that is overly promotional and self-centered rather than offering genuine value to their audience. For instance, creating tutorials on exercises or tips for improving fitness can engage viewers more effectively than showcasing new products with a sales pitch. Emphasizing value helps build a connection with potential customers, as they are more likely to engage with content that enhances their knowledge or skills. This approach mirrors the speaker's strategy of providing value alongside promotional activities, creating a more engaged community around the brand.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode