How to Create a Vision for Your Business With Sincerely Tommy’s Kai Avent-deLeon

So, what does it take to open a small retail business? It’s no easy feat. If you ask Kai Avant-DeLeon—the owner of Sincerely, Tommy, a Brooklyn-based concept store and coffee bar focused on emerging womenswear, lifestyle, and community—she’ll tell you it takes trusting yourself and truly manifesting your vision. And when it comes to tips on hiring for your small business, it’s all about finding people who share your vision put together a well-thought-out resume, and cover letter that shows they’re truly invested in your company (and no, that doesn’t mean simply DM-ing an Instagram profile). Kai says, “You also want to hire people who take themselves as seriously as you do.”

She’s also adamant that one of the most important things about being a business owner is prioritizing self-care with simple—yet extraordinarily effective—things, like carving out time for yourself, meditating, journaling, and escaping the hustle of the city, which are a true recipe for success.

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