The B2B Playbook #120: Adem Manderovic - How B2B Companies can Drive Better Commercial Outcomes with Closed Circuit Selling
This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic!
He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling.
Tune in and learn:
+ why marketers need to 'Catalogue the Market'
+ how and why you need to validate a channel before you begin
+ why marketers need to 'go backwards to go forwards'
And most importantly, the business acumen that has been lost by marketers and sales people alike that is now more important than ever.
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00:00 Welcome and Introduction to Adem Manderovic
05:00 Understanding Commercial Acumen in B2B
10:00 The Concept of Closed Circuit Selling
15:00 Addressing Sales and Marketing Disconnection
20:00 Effective Demand Generation Tactics
25:00 Enhancing Customer Journeys and Experiences
30:00 Marketing and Sales Alignment Strategies
35:00 Crafting Persuasive Sales Content
40:00 Future Trends in B2B Sales and Marketing
45:00 Wrapping Up: Key Insights and Takeaways
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💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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S05 E120 - The B2B Playbook
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