Marketing School - Digital Marketing and Online Marketing Tips

How to Generate Consulting Leads From Your Website | Ep. #224

Mar 12, 2017

Ask episode

Chapters

Transcript

Episode notes

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
00:32 – First is to add live chat on your website and have someone manning it
- 00:35 – Use Intercom
01:06 – Don’t just have long form fields, break it into steps
01:40 – Make sure you are segmenting people
- 01:45 – You can use Infusionsoft or Drip
- 01:54 – Eric shares how he uses Drip
02:23 – Use marketing automation and leverage your different nurture sequences
02:43 – Be creative in the way you collect leads
- 02:49 – Neil’s SEO tool
- 03:00 – Neil has thousands of unique URLs going into his SEO tool
- 03:23 – Neil helps people get more traffic
03:47 – Make sure you set up an experimentation framework
- 03:59 – Do testing all the time, especially if you’re driving traffic
- 04:10 – Use Visual Website Optimizer or Optimizely
05:03 – Insert calls-to-action
- 05:10 – You can get more leads this way
05:51 – Do webinars
- 05:56 – Neil’s webinars work
06:45 - Phone calls work, too
- 07:00 – CallRail tracks where the calls are coming from and record them
07:46 – That’s it for today’s episode!

3 Key Points:

Continue to be creative in the way you collect leads.
Run an A/B test and implement a growth experiment framework.
Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.