Last night on Demand Gen Live, Chris and Megan covered the following topics:
- The truth about influencer marketing that executives need to recognize
- Relationship building is at the core of B2B influencer marketing
- The value of user-generated content
- Great marketing means sales isn’t needed in the same capacity
- What types of content drive the most engagement
- Leveraging trade shows in an unconventional manner
- Sales enablement content
- Ad consumption - is there a negative impact if no action is taken?
- Experiential marketing
- How digital and offline channels intertwine
- Using media to educate and entertain the consumer rather than making them feel like they are just being moved through the funnel
