AI For Pharma Growth E32: How to make good decisions when implementing NBA in pharma: How to Design an NBA System for Global Scale
In this episode of AI For Pharma Growth, Dr Andree Bates is joined by Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.
Aktana is the category creator and leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care.
Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.
In this second part of a three-part series, Alan and Olivier examine how to design Next Best Action for scale.
In this episode you will learn:
- What to do to scale NBA to be useable on a global scale
- Why some markets struggle to implement NBA
- Why Pharma companies need to work in a more agile way
- How to overcome the regulatory and compliance issues based around using NBA in Pharma
- Advice for Pharma Leaders to engage their organisation to design an NBA program at scale
Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/
Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/
AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.
This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.
As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses.
This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.
Resources: