#239: Justin Moore – What it feels like launching a book and an in-person event at the same time
Jan 21, 2025
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Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.
Justin Moore emphasizes the importance of understanding brand evaluation processes to secure lucrative sponsorship partnerships for creators.
The emotional journey of writing a book is reflected in navigating vulnerability while maintaining confidence in its value within the creator space.
Taking calculated risks in entrepreneurship is essential for growth, particularly when launching new ventures and embracing uncertainty.
Deep dives
Building Effective Systems
Creating efficient systems is essential as a content creator's audience grows, as complexities in managing tasks increase. The speaker shared personal experiences of struggle as their platform expanded, realizing the significance of having reliable organizational systems in place. To address these challenges, they developed Creator HQ, a custom workspace within Notion designed for streamlined task management and content creation. This system has significantly improved productivity, enabling the team to publish more content while approaching $1 million in annual revenue.
The Importance of Sponsorships
Sponsorships are highlighted as a crucial revenue stream for creators, with insights shared by Justin Moore, a seasoned sponsorship coach. He has managed over $5 million in brand partnerships and aims to aid creators in landing numerous sponsorship deals through his frameworks and strategies. Moore emphasizes understanding how brands evaluate potential partners, which offers creators valuable insights into successfully attracting sponsors. His new book, 'Sponsor Magnet,' serves as a comprehensive guide for navigating these opportunities effectively.
The Emotional Journey of Writing a Book
The speaker discussed the emotional complexities involved in writing a book, particularly one that embodies their passion and expertise. The process brought up various doubts about whether sharing comprehensive knowledge might impact their business negatively by diminishing demand for coaching services. Despite the fear of vulnerability and skepticism towards the decision, the belief in the book's potential value remained a driving force. The speaker highlighted the need for such resources in the creator space, affirming their commitment to seeing the project through.
Navigating Entrepreneurship and Risk
Entrepreneurship is often fraught with uncertainties, particularly when making significant business decisions and investments. The discussion included how one’s comfort with risk fluctuates in tandem with personal responsibilities and aspirations. As new ventures, like an in-person event and multiple product launches, are undertaken, the potential for setbacks raises anxiety about long-term viability. Ultimately, the importance of taking calculated risks in pursuit of growth and innovation is underscored, suggesting that strategic exploration can yield significant returns.
Innovative Approaches to Client Services
A new client service was introduced, aimed at solving the challenge many creators face regarding consistent pitching to brands. This service will provide clients with five pre-researched pitch templates each week, facilitating more effective outreach by eliminating common barriers to action. The flat-fee model ensures creators keep all revenue generated, fostering a sense of trust and collaboration. This approach exemplifies how creators can enhance their pipelines and ensure sustained partnerships through proactive and supported efforts.
Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships.
In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year.
