The Edward Show How to Roast a Giant Bird: Dissing Duolingo to 60M Views
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Apr 15, 2025 Discover how a language-learning app crafted a viral TikTok strategy, roasting Duolingo to amass 60 million views across 27 accounts. The podcast reveals the secrets behind creating compelling content that leverages competitors' weaknesses while maximizing viewer engagement. It also explores the importance of social proof and scaling successful formats, alongside insights on SEO and competitor targeting. Tune in for fascinating examples of effective marketing and the innovative ways brands can connect with audiences!
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Dissing Duolingo
- AirLearn, a language learning app, ran a TikTok campaign criticizing Duolingo's teaching style.
- This generated 60 million views and 800,000 bookmarks by leveraging comments for social proof.
Scaling Content
- Find a successful content format and replicate it across multiple accounts.
- AirLearn scaled their TikTok strategy by using 27 accounts with similar content.
Social Proof
- Social proof plays a crucial role in customer acquisition.
- It builds trust and can significantly shorten the sales funnel.