Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:33) - People want outcome, not recurring membership. Sell continuity.

(2:55) - Cash flow noticed more than price. Give more for less.

(4:25) - Onboarding costs: raise prospect quality, raise product quality.

(5:37) - Goal: create upfront program that generates more customers

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How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321