The Art of Selling Online Courses 3 How to Win Your Customers’ Trust So You Can Sell More Online Courses with Andy Fossett
Andy Fossett is a lifelong martial artist and a former school teacher. And he's deeply concerned with autonomy and fitness education. He's CEO of GMB fitness, and he's dedicated to providing an open and accessible culture for clients and for staff to enjoy more of what they're truly capable of. At GMB, they're selling courses about physical movement and absolutely crushing it.
In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we have a fascinating talk about understanding your target audience’s pain points and objections so that you can provide massive value with your online course. It’s not about just making the sale, it’s about making sure that your course can actually help someone achieve their goals and see results.
We talk about segmentation, nurturing, and helping a lead move through the buying process by offering answers to their questions, understanding what makes them tick, and in general, providing valuable information. We touch base on how as an online course creator you can support your prospects so that they can get to making the purchase decision on their own terms, feeling utterly satisfied and confident that the program they're going to invest in, is the one that best suits their needs.
What You’ll Learn In Today’s Video:
- How to hire and train your team for customer empathy and how that translates to sales
- Why your customer support team should know your products in and out and deeply care about the results your customers could get
- How to segment and update your CRM based on customer’s buyer journey and readiness to buy
- How to differentiate your course by focusing on transformation rather than benefits or features
- Why listening to your customers is going to pay off in the long term
- How to identify the customers that are a great fit for your online course and how to nurture those that aren’t ready to buy just yet
- What is Andy’s funnel and email marketing follow up strategy
- How to run launches that sell without risking high unsubscribe rates
- Why you should focus on building engagement and trust with your prospects and clients instead of obsessing over email open rates
- A unique strategy for helping prospects overcome objections about buying your course