

Cult Building and Copywriting
Oct 14, 2024
Joining the conversation is Nathan Fraser, a marketing expert known for building thriving online communities and overcoming advertising restrictions. He redefines the concept of cults, proposing that some can be beneficial and essential for businesses. The dialogue covers challenges in restricted advertising, especially in the cannabis industry, and the power of video content for community engagement. Fraser also shares insights into crafting headlines that capture attention without resorting to clickbait, all while emphasizing the emotional support found within communities.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Marketing in Restricted Environments
02:18 • 14min
Effective Video Content Strategies for Community Building
15:53 • 2min
The Art of Attention-Grabbing Headlines
17:46 • 2min
Connecting Through Community: The Power of Emotional Engagement
19:16 • 6min
Building a Community for Marketing Success
25:30 • 3min