Joining the conversation is Nathan Fraser, a marketing expert known for building thriving online communities and overcoming advertising restrictions. He redefines the concept of cults, proposing that some can be beneficial and essential for businesses. The dialogue covers challenges in restricted advertising, especially in the cannabis industry, and the power of video content for community engagement. Fraser also shares insights into crafting headlines that capture attention without resorting to clickbait, all while emphasizing the emotional support found within communities.
Creating a community around a brand can empower customers to organically promote products in legally restricted industries like cannabis.
Addressing advertising restrictions through creative strategies fosters a culture that enhances audience engagement and builds brand loyalty.
Deep dives
Navigating Advertising Restrictions
The discussion highlights the challenges faced by businesses operating in legally grey areas, especially within the cannabis and CBD industries. Advertising platforms often impose strict guidelines that restrict certain types of content, such as before-and-after images or claims about efficacy. To combat these restrictions, marketers need to develop creative workarounds that allow for effective promotion without violating platform rules. This approach fosters a strong community around the brand, enabling customers to advocate for it even when traditional advertising methods are unavailable.
Building a Community Culture
The importance of creating a culture around a brand is emphasized as a strategy to promote products organically. By focusing on content-driven engagement and establishing an active community, businesses can encourage customers to share their experiences and promote the brand naturally. This culture functions almost like a self-sustaining ecosystem, where members support one another, share success stories, and drive new customers to the brand. Successful examples in the cannabis market illustrate how this approach can lead to increased sales and community growth.
Effective Content Strategies
The podcast outlines specific content strategies that enhance audience engagement and drive traffic to communities. A balance of content focused on shared interests, brand personality, and audience involvement is crucial, with a suggested ratio where the majority emphasizes common interests. Attention-grabbing hooks and curiosity-driven headlines are key to ensuring that the content resonates with the audience and maintains their interest. Combining these techniques with community interactions creates a robust environment for both marketing and customer support.
The term “cult” has become such a loaded word lately.
People who aren’t members of certain groups call the groups a cult, and the members of those groups resent and deny it.
Yet, are all cults bad?
Maybe some are, maybe some aren’t.
But on today’s show, Nathan Fraser is going to talk about a special kind of cult that, in his view, is not only GOOD — but actually necessary to the survival of some of his clients.
We’ve got to admit, these are not what you usually think of when you hear the word “cult,” but once you hear what Nathan has to say, you may look at the whole idea in an entirely different light.
Find out more about Nathan’s Forbidden Marketing Secrets group on Skool: Cult-ure Builders.
http://forbiddenmarketingsecrets.com/ Download.
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