The Grow Your Private Practice Show 10 Ways You Might Be Accidentally Pushing Therapy Clients Away in Your Marketing
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Oct 3, 2024 Discover how common marketing pitfalls can deter potential therapy clients. Learn about the importance of a positive money mindset and creating accessible content for those in need. Uncover effective strategies that foster connections instead of pushing clients away. The focus is on using relatable language and empathetic communication to enhance trust and understanding. This insightful discussion equips therapists with the tools to attract the right clients and grow their practice.
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Keep Clients On Your Site
- Avoid sharing links that direct clients away from your site.
- Instead, create a blog post with resources for affordable therapy options.
Early Website Mistakes
- Jane Travis shared many resources on her early website, directing clients to free or low-cost therapy options.
- A friend critiqued this, noting it projected lack of confidence and that clients could find those resources independently.
Avoid Psychobabble
- Avoid using excessive clinical jargon (psychobabble) on your website.
- Use clear, simple language focused on clients' emotions and experiences to improve relatability.