Learn how to earn media coverage that accelerates your career and builds your company from three of hospitality's top media professionals. In this replay of a special LinkedIn Live collaboration between Hospitality Daily and hertelier, you'll discover proven strategies for crafting compelling stories, landing meaningful coverage, and maximizing media opportunities.

Our Expert Panel

• Emily Kanders Goldfischer: Founder & Editor-in-Chief of hertelier, former VP of PR at Loews Hotels
• Nancy Mendelson: Co-founder & Columnist at hertelier, veteran communicator (CBS, Loews Hotels)
• Josiah Mackenzie: Host & Producer, Hospitality Daily

In This, We Cover:

• The democratization of media and why it matters now 
• Why compelling stories can come from any level of an organization
• How to craft stories that journalists actually want to cover 
• Tips for interview preparation 
• Common mistakes to avoid 
• Strategies for maximizing media coverage once you get it 
• Special considerations for women in hospitality 
• Action steps to begin 

Notable Quotes

"Speak to express, not to impress." - Nancy Mendelson

"Media inspires media... Being in one publication makes you more interesting to other journalists." - Emily Kanders Goldfischer

"It is very rarely the CEOs that are the most interesting stories." - Josiah Mackenzie

Resources Mentioned

• Book: "Trust Me, I'm Lying" by Ryan Holiday
• Industry podcasts: Hospitality Daily, No Vacancy with Glenn Haussman, Modern Hotelier, Suite Success

Connect 

• Emily Kanders Goldfischer: LinkedIn, hertelier.com
• Nancy Mendelson: LinkedIn
• Josiah Mackenzie: LinkedIn,

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands