

#45 Building Value SaaS Startups with Prasanna Krishnamoorthy Partner Upekkha Catalyst
Prasanna Krishnamoorthy, partner Upekkha Catalyst chats with Amit Somani, Managing Partner Prime Venture Partners.
About Prasanna: Experienced CTO - 15 yrs Industry experience. Last 3yrs CTO at Microsoft Venture (largest accelerator in India). Prev: Product @ Amazon, Architect Elina Networks, Entrepreneur
Listen to the podcast to learn about:
0:50 - What does Upekkha do?
02:50 - "You are the easiest person to fool"
06:50 - High quality customer discovery
10:08 - Principles of Value SaaS
11:41 - Re-earn your customers every month
15:30 - Accelerating your customer acquisition process
19:10 - Value based pricing
26:00 - Planning exits
31:00 - "Today's tech leaders buy tomorrow's tech companies. Yesterday's tech incumbents buy today's tech startups"
Read the complete transcript here
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