The Art of Selling Online Courses How To Turn Followers Into Customers - with Jerry Potter
Feb 9, 2024
Jerry Potter, social media marketing expert and founder of Five Minute Social Media, discusses strategies to grow social media following, choosing the right platform, converting TikTok followers into customers, podcast discoverability, impactful books, and the importance of promoting through email for selling courses and memberships.
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Focus on One Platform
- Focus on one social media platform instead of trying to be everywhere.
- This concentrated approach nurtures followers more effectively, turning strangers into buyers.
Choosing the Right Platform
- Consider your audience, competitors, and personal preference when choosing a platform.
- Don't blindly follow industry trends; pick a platform you enjoy to ensure consistency.
TikTok's Conversion Challenge
- TikTok excels at discovery but struggles with nurturing leads into paying customers.
- Use strategic calls to action within TikTok to drive followers to email lists for better conversion.