The Art of Selling Online Courses
How To Turn Followers Into Customers - with Jerry Potter
Feb 9, 2024
Jerry Potter, social media marketing expert and founder of Five Minute Social Media, discusses strategies to grow social media following, choosing the right platform, converting TikTok followers into customers, podcast discoverability, impactful books, and the importance of promoting through email for selling courses and memberships.
38:25
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Quick takeaways
- Focusing on one social media platform can drive more people from being strangers to becoming customers, as scattering efforts across multiple platforms can slow down the buyer journey and lead to a fragmented marketing strategy.
- Success on any social media network is possible by considering where your target audience is, whether you want to compete in a crowded space or a smaller pond, and enjoying the chosen platform to make content creation consistent and authentic.
Deep dives
The Power of Focusing on One Social Media Network
Jerry Potter, a social media expert, shares an underrated social media hack: focus on one social media network. Many people try to be present on all social media platforms, but by narrowing your focus, you can drive more people from being strangers to becoming customers. Jerry explains that when you scatter your efforts across multiple platforms, it slows down the buyer journey and can lead to a fragmented marketing strategy. Instead, by concentrating on one platform, you can nurture your audience and guide them towards making a purchase more effectively.
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