
Plain English with Derek Thompson The Democrats Have a New Winning Formula
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Nov 7, 2025 Matthew Yglesias, a prominent writer and founder of the Slow Boring newsletter, dives into the Democratic Party's recent electoral triumphs. He explores the new 'affordability theory' as a unifying message, discussing its strengths and weaknesses. Yglesias questions conventional affordability metrics while highlighting the struggles of low-income Americans. They also debate the importance of moderation in politics and how Democrats can effectively address cultural conservatism while appealing to diverse voters. It’s a fascinating look at strategy and the future of the Democratic Party!
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Affordability As A Unified Message
- Affordability emerged as the unifying Democratic message across divergent races and candidates.
- It works because it speaks to direct material concerns and allows local tailoring of policy frames.
Perception Can Outweigh Macro Stats
- Matthew Yglesias notes objective indicators (median wages, household debt) look historically strong.
- He warns that perceptions of affordability can diverge from macro stats and still drive politics.
Lower-Income Strain Explains Political Resonance
- Derek points to stagnating real spending among lower-income Americans and falling QSR traffic as signs of strain.
- He argues these micro indicators explain why affordability messaging resonates despite aggregate gains.




