Daybreak How VC-backed startups turned the suitcase into a style statement
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Jun 12, 2025 The luggage industry has transformed dramatically, evolving from plain black bags to stylish accessories. Startups like Mokobara and Nasher Miles are leading this change with vibrant designs and savvy social media marketing. Post-COVID, travel habits have shifted, making luggage part of the overall airport aesthetic. While new brands have a small market share, their rapid growth is unsettling traditional manufacturers. Tune in to discover how travel and style have intertwined in this modern luggage renaissance.
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Old Suitcase vs New Style
- Snigdha Sharma shares how her old faded suitcase feels out of place among the colorful new-age suitcases.
- This personal story highlights how luggage has shifted from pure function to a style statement at airports.
Travel Trends Shift Luggage Style
- Post-COVID travel habits evolved with more frequent, shorter trips and a surge in solo and business travel.
- This shift has made luggage a key part of travelers' Instagram aesthetic and style statement.
Legacy Brands Face New Threat
- Legacy luggage brands are pressured to innovate beyond their traditional designs and price ranges.
- New startups target the mass premium segment with better margins and modern aesthetics, threatening incumbents.