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Content Inc. - The Podcast
The New (Old) Content Entrepreneur Business Model (444)
May 6, 2024
The podcast discusses the evolution of content entrepreneurship and the importance of owning audience data. It also pays tribute to a supporter and highlights the significance of owned distribution channels in content strategy.
06:25
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Quick takeaways
- Content entrepreneurs should prioritize owned assets like email newsletters and podcasts for lasting monetizable assets.
- Dependence on social media for content distribution can be risky; balance with owned assets for sustainable success.
Deep dives
Importance of Building Owned Assets for Content Entrepreneurs
Content entrepreneurs need to shift their focus back to building assets they control rather than relying solely on social media platforms for distribution. The podcast emphasizes the significance of creating owned assets like email newsletters, podcasts, select social channels, communities, SMS, courses, webinars, in-person events, and direct sales of physical and digital books to establish lasting monetizable assets. By prioritizing owned assets, content entrepreneurs can reduce dependency on external platforms and increase long-term profitability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode