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REWORK
Building a Community
Jan 29, 2025
Merissa Dawson and Ashley Bowe from 37signals share their expertise in building the Basecamp Community. They dive into the origins of the community, emphasizing how early Q&A forums laid the groundwork for deeper connections. The duo discusses the vital role of community facilitators and how to balance guidance with autonomy. They generously offer tips on launching a community without fear of failure and strategies to maintain engagement and support, showcasing the joy of fostering creativity and collaboration among users.
18:58
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Quick takeaways
- The Basecamp Community originated from a historical interest in customer interaction, evolving significantly since the introduction of '37 Answers' in 2010.
- Creating a safe and collaborative environment for users is crucial, emphasizing the importance of feedback and tailored content for diverse member needs.
Deep dives
Origins of the Community
The idea of building a community stemmed from a long-standing interest in fostering customer interaction at 37 Signals. The introduction of '37 Answers' in 2010 set the groundwork for what would eventually evolve into a thriving community, showcasing the value of customer-driven support. A notable example was a customer using Basecamp as a community forum for their espresso machine users, which inspired the team to explore similar initiatives. Eventually, after discussions and planning, the community started to take shape in late 2021, culminating in a beta launch in May 2022.
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Listen to the best highlights from the podcasts you love and dive into the full episode