REWORK Building a Community
27 snips
Jan 29, 2025 
Merissa Dawson and Ashley Bowe from 37signals share their expertise in building the Basecamp Community. They dive into the origins of the community, emphasizing how early Q&A forums laid the groundwork for deeper connections. The duo discusses the vital role of community facilitators and how to balance guidance with autonomy. They generously offer tips on launching a community without fear of failure and strategies to maintain engagement and support, showcasing the joy of fostering creativity and collaboration among users.
AI Snips
Chapters
Transcript
Episode notes
Lurker to Employee
- Kimberly Rhodes was a Basecamp user and beta tester before joining the company.
- She was a "lurker" in the community before becoming a part of 37signals.
Inspiration for the Community
- 37signals had a Q&A forum called "37 Answers" where customers and staff could answer questions.
- This forum inspired Marissa Dawson to create the Basecamp Community.
Customer-Led Innovation
- A customer, Decent Espresso, used Basecamp as a community forum for their company.
- This demonstrated the platform's potential for community building and further inspired the creation of the Basecamp Community.