There is a way to bring your customers together in a meaningful way. In this episode of The REWORK Podcast, host Kimberly Rhodes welcomes 37signals' Support Team members Merissa Dawson and Ashley Bowe to discuss how the Basecamp Community came to life. They describe how they've connected with Basecamp customers and how they've connected customers with each other. They also offer a few tips for anyone looking to start their own community of customers and company enthusiasts.
Key Takeaways:
- 00:40 – Meet Merissa and Ashley from Basecamp Support
- 01:54 – The Basecamp Community origin story
- 05:03 – The Community as a place for sharing and collaboration
- 07:20 – The 37signals team role within the Community
- 09:08 – Starting a community without fear of failure
- 13:27 – Tips for starting your own community of users and fans
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